Founders Lorcan Healy and Simon Feeney wanted to elevate the Eos Elite eCommerce experience to reflect the premium quality of their sports performance products. Although just two years old, the brand has quickly gained momentum—earning praise from customers and media alike. Most recently, Eos Elite celebrated a major milestone with a nationwide retail launch in Elverys Sports stores across Ireland.

Navigation, homepage UX and product categorisation were three of the main areas of focus of the project.